PROJECT INTRO
Clay Inc – Elevating Brands with Creative Precision
Clay Inc is a multidisciplinary design studio that helps businesses shape their identity through thoughtful branding, visual communication, and digital experiences. With a strong emphasis on clarity, minimalism, and storytelling, Clay Inc works across industries—ranging from aviation to fashion—to craft cohesive brand narratives that stand out. Their expertise spans logo design, packaging, digital interfaces, print media, and website development, all tailored to reflect each brand’s unique personality.
Creativity with clarity — that’s the Clay Inc approach
As Clay Inc continues to grow, the revamped website reflects this evolution—shifting from a static showcase to a modern, portfolio-driven experience that highlights their creative depth, client work, and design philosophy.
PROJECT CHALLENGE
- Redesigning an outdated layout into a modern, visually-driven website that aligns with Clay Inc’s creative identity
- Showcasing diverse design work (logos, packaging, websites, branding) in a minimal format without overwhelming the user
- Ensuring fast loading while handling high-resolution visual content central to the portfolio
- Structuring the content to maintain a clean aesthetic while still being informative for potential clients
- Making the website fully responsive across all devices, especially for design-sensitive elements like grids, spacing, and image proportions
- Balancing visual storytelling with clear navigation and effective calls to action for client inquiries
PROJECT SOLUTION
To address the challenges, the new Clay Inc website was designed with a minimalist structure that places strong emphasis on visual storytelling and clean navigation. A custom layout was developed to showcase their portfolio across categories like branding, packaging, and digital design—ensuring each project stands out without clutter. High-resolution visuals were optimized for web performance, enabling fast loading while preserving quality. The entire website was made fully responsive, adapting seamlessly across mobile, tablet, and desktop devices, with careful attention to spacing, alignment, and grid consistency. Clear sectioning and smooth scroll navigation were implemented to guide users through the studio’s work and service offerings intuitively. Strategic placement of inquiry options and subtle call-to-action elements allow potential clients to engage without disrupting the browsing experience. This redesign not only modernizes Clay Inc’s digital presence but also reflects the creative clarity and strategic precision that defines their design philosophy.
TECH TOOLS & STACK
