PROJECT INTRO
Dimple Publication – Taking 50 Years of Legacy into the Digital Era
Dimple Publication is one of Maharashtra’s oldest and most respected Marathi book publishers, with a legacy spanning over 50 years. With a catalogue of more than 1,000 titles across academic, literary, and competitive exam categories, the publication has supported generations of students and readers.
Dimple Publication — nurturing minds through Marathi literature for over 50 years
Their mission is to preserve the richness of Marathi education and literature while continuously adapting to the evolving needs of modern learners.
PROJECT CHALLENGE
- Building a strong digital identity for a well-established but traditionally offline brand
- Designing social media content that resonates with Marathi-speaking audiences while keeping a modern visual appeal
- Educating a newer audience about the brand’s legacy and wide range of books through engaging, platform-specific content
- Managing multilingual content strategy with sensitivity to both educational and cultural tone
- Improving SEO for niche keywords related to Marathi books and exam materials
- Maintaining consistency in Google Business updates to boost local search presence
PROJECT SOLUTION
Dimple Publication bridge the gap between tradition and technology, we crafted a digital marketing plan focused on visibility, engagement, and credibility. Our social media strategy involved creating visually consistent posts in Marathi and English that highlighted key publications, educational tips, author spotlights, and legacy moments. Platforms like Instagram, Facebook, and Twitter were updated regularly with optimized content, relevant hashtags, and engaging captions. SEO efforts were aligned with niche education search trends, targeting keywords related to Marathi guides, board exam books, and competitive resources. We also maintained weekly updates on their Google Business Profile, improving local discoverability and search authority. Over time, we transformed Dimple Publication’s online presence from static to strategic—reinforcing their position as a trusted name in the education ecosystem, now amplified digitally.
TECH TOOLS & STACK
